Reaching new horizons

Here we are, on the very first day of the New Year – 2012.

For the past 9 years, it has become a practice for me to keep myself free on the last day, so as to have a deep reflection and review on the year that was just about to end. I would take my small notebook and write about all the experiences gathered, as well as my New Year resolutions. Last year, for the very first time I decided to change this tradition and posted them on the blog.

To start off, as I had anticipated, 2011 was a remarkable year for me, both in terms of achievements as well as lessons learnt. Even though I failed to achieve some goals that I had set last year, I was fortunate enough to embark on a real adventure.

New adventure – Feedgen

Back in November 2010, as I was working with Rails project, I bumped into someone by the name of John Bruce in Rails IRC chat. Since we were developers of fairly identical projects, we thought of keeping in touch for mutual benefits.

Around 5 weeks later, I got a mail from John, asking me if I knew of any good designer out there for immediate hire, for his startup. Now, as I am also running a Web Designing company, I replied “Maybe I can help you”. From then on, I was well acquainted to John and I got introduced to his co-founders – Jorge Soto and Keith Woody. As we built a very good relationship, they were also delighted to work with FrontCube.

Their startup, which is named ‘Feedgen’, is basically a SaaS application for people in the Sales niche, to simplify, organize and systematically approach the leads at the top of the sales funnel.

After my honeymoon, Jorge contacted me officially and we signed the contract for front-end development. At that moment, the thought of becoming a co-founder of Feedgen never crossed my mind.

Anyway, as we got started, our team was pushing really hard for the AnglePad demo day. I had also recently got married so; it was a challenging time for me. However, I had to keep up the determination which meant some persistent work and sleepless nights. Nevertheless, I am happy to say that our efforts and hard work did not go in vain. Yes, we were selected and incubated by AnglePad!

Since the founders and advisers were pleased with my work, they invited me to join the Feedgen and due to different circumstances John and Keith decided on moving out of the company. We very much appreciate their initiative, which has helped us to come this far with the company.

Soon after, I was invited to play the role of Co-founder by Jorge and the advisory board. It was one of my greatest moments in life – I can still remember that day. Since then, I’ve been completely focused on Feedgen. I entirely redesigned and architected the application UI. We’ve been developing the system for the past 6 months and we’re planning to release the beta by this January.

Life at FrontCube

I was fortunate enough to work with big brands such as Microsoft, Nawhals, Bacardi, H. Market and WhiteHouse Restaurant, yet, once I became the Co-founder, I completely focused on Feedgen.

However, working on a variety of projects is always fun and also my passion. I’m planning to accept new projects from February, as well as hire some really talented designers and developers to work for FrontCube. (If you think that you got what it takes and like to work from home, why don’t you drop me a mail?)

Personal life

As we had planned, Mifrah and I got married on the 08th of January, 2011. It feels wonderful when the person whom you love is sitting right next to you and not just paying a visit once in a while or hanging in on the phone. 🙂

One thing I am willing to admit is that despite the success in my endeavors, my life was totally unbalanced during the last year. In short I didn’t care about anything but Feedgen. The thought of having taken a huge responsibility always trapped me in my home office. There were even times when I couldn’t attend to family events or just hang out with family and friends. I’d say, almost 6 months I spent with sleepless nights, no workouts, no participation to networking events, conferences, etc..

As you could imagine, I got paid off with a big belly now. But, looking back on everything, I am really pleased with what I have been able to achieve with Feedgen.

10 Promises for 2012

Yeah, these are not just plans. I seriously take these as promises that I made to myself.

  1. Maintain a work life balance. – Today onwards, I promise myself to shutdown the computer at 6.00 PM
  2. Meditate 30 mins everyday
  3. Get at least 8 hours of continuous sleep
  4. Do regular workouts
  5. Launch Feedgen
  6. Blog more often
  7. Redesign the FrontCube website
  8. Build the personal brand
  9. Read at least one book every month
  10. Release the open source project that I’m currently working on


Last but not least, I’d like to thank all my clients, business partners, readers, friends, and family for all their support, guide and encouragement throughout the year.

I wish you a very happy, healthy, wealthy, and successful New Year for 2012.