I'm a multi-disciplinary entrepreneur and product leader. I create products that redefine how people learn, connect, and create, blending ancient wisdom with modern tech, empathy with analytics, and art with algorithms.

01Currently working on
01

Product Leadership

The Smartestway

Serving as CPO for an ed-tech startup across multiple European markets. Redefining how students learn through AI-powered tools.

02

Building

AI-native SaaS

A unified platform solving a problem I lived with for years as a multi-product founder. Currently in stealth.

02The newsletter

The stuff I wish someone told me earlier.

Product thinking, AI as a creative tool, building things that matter, and the occasional lesson from composing music at midnight. No fluff. No growth hacks. Just what I'm learning by doing.

Free. 1-2x per month. Unsubscribe anytime.

01

Product

How to decide what not to build

The frameworks I use after 18 years of shipping products for Al Jazeera, startups, and my own companies.

02

AI

AI as a partner, not a shortcut

How I use AI across product strategy, design, code, and music. What works. What's noise.

03

Building

Behind the scenes of shipping

Real decisions from real products. The ugly tradeoffs that never make it into case studies.

04

Creative

Where product meets art

The crossover between designing interfaces and composing music. Same craft, different medium.